Hi, I'm Tiffany Partnoff.
A Creative Maker, Copywriter and Lover of Theme Parties.
"I want to be a
cherry tree
when I grow up."
Four-year-old Tiff
had big ambitions.
"Adult" Tiff found advertising
Architecture is what sent me to college but advertising is what kept me there.
Since then, I've been blessed to have worked at a variety of agencies on all sorts of brands. From TV and social media to sports arenas and even two obituaries, I can help you find the right words to make people buy or cry. Or take other actions, too. I'm not a two trick pony.
Senior Copywriter @ Innocean 2014 - 2023
Head writer for Hyundai retail and Wienerschnitzel. I wrote TV spots, concepted sports partnerships, dealership activations, digital do-dads and everything in between. The results? I helped Hyundai jump to #2 in sales (previously #5) and the Wienerschnitzel IG account grew by 137%.
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Copywriter @ Wonderful Agency 2012 - 2014
As a lead writer in the digital department, I had a truly wonderful time creating a game to rebrand Cuties into Halos, rebuilding the Justin Winery website, while also creating and curating the Fiji Water digital and social experience. In between wine and water, I also crafted social content for Pom Wonderful and Teleflora.
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Copywriter @ Deutsch LA 2007 - 2012
Solid copywriter for all media on various brands including Volkswagen, Fresh&Easy Neighborhood Market, Dr Pepper and Playstation. Most notable accomplishments there include: breaking online sale records for Dr Pepper, creating hundreds of radio ads for a market with no budget and helping win the Playstation account.
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Copywriter @ Open Minds 2006 -2007
Polished my writing chops as a solid copywriter for a wide range of brands. My favorite project here was the pitch for La-Z-Boy. While social media was still in infancy, we hosted a LIVE, two-week long online event, from a recliner. Spoiler alert: we won the account.
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Jr. Copywriter @ Saatchi & Saatchi 2005 -2006
My first agency gig, I learned agency life and wrote endless print ads for Toyota. Weekly insertions were my jam. I was a key contributor on the all-new Tundra launch. Using non-broadcast in pre-social media days, we transformed water coolers and urinals in order to sell sheet metal. It worked.
I love creating stuff,
playing with fire and winning awards.
While I haven't graced the National Baton Twirling podium since 1996,
I did briefly come out of baton twirling retirement for an agency talent show. Unfortunately I didn't bring home a trophy that night. Fortunately, over the years, I've collected various hardware from
The One Show, OC Addys and Communication Arts.
I've been blessed to work with the best.
